Understanding Strategic Planning Foundations

• Introduction to strategic planning models, frameworks, and methodologies.
• Overview of the strategic planning process and its role in organizational success.
• Exploring corporate strategic frameworks and how they guide decision-making.

Defining Organizational Direction

• Crafting a clear and compelling vision statement to set long-term direction.
• Developing a mission statement that reflects organizational purpose and goals.
• Establishing shared core values to align the organization’s culture and actions.

Analyzing the Business Environment

• Conducting environmental analyses using SWOT and PESTLE frameworks.
• Identifying opportunities, threats, strengths, and weaknesses to inform strategy.
• Understanding the impact of internal and external factors on strategic planning.

Setting Objectives and KPIs

• Defining strategic objectives and translating goals into actionable results.
• Applying SMART criteria to create measurable and achievable objectives.
• Designing key performance indicators (KPIs) to monitor progress and performance.

Prioritizing Strategic Initiatives

• Understanding the types and purposes of strategic initiatives.
• Techniques for proposing and prioritizing initiatives, programs, and projects.
• Aligning initiatives with overall organizational goals and stakeholder needs.

Engaging Stakeholders in Strategic Planning

• Strategies for involving stakeholders in the planning process.
• Techniques for aligning stakeholders’ needs with organizational goals and priorities.
• Managing diverse stakeholder expectations and achieving consensus.

Drafting and Implementing the Strategic Plan

• Structuring and writing a comprehensive strategic plan.
• Developing an implementation roadmap for strategy execution.

Practical Application

• • Activity: Participants will develop a strategic plan for a real-world case study or their organization.